Kitchen Appliances

If you have ever considered German Pool
as a German brand, you are not alone. While
you may be surprised to learn that it is a Hong
Kong brand, you will not be disappointed by
the quality it delivers as it is on a par with what
you expect from a good German brand.
Quality plus Variety
We have not thought of the misconception it
would bring, says Edward Chan, managing
director of German Pool (Hong Kong)
Ltd. When the company was first established,
our target was to pool together the best things
around the world. At that time, Germany
was the world s most reputable manufacturing
base. The name German Pool signifies our
endeavour to achieve the best quality
and standard.
S t a r t e d a s a wa t e r h e a t e r
manufacturer, German Pool has
evolved into an established company
producing a wide
range of home appliances from range hoods to
induction cookers, as well as kitchen cabinets.
We were serious about developing a brand that
sells a large variety of home appliances at the
start given their indispensable roles in modern
life, says Mr Chan.
The company s decision to sell kitchen
cabinets,a new branch of business different from
home appliances, is well-founded. Nowadays,
people want a clean, tidy and good-looking
kitchen, which makes kitchen cabinets a must
at home. And we see the potential of kitchen
cabinets in driving the sale of home appliances.
Consumers usually look for home appliances
that can match the style and setting of the
kitchen cabinets, Mr Chan explains.
The Franchising Plan
So this becomes the business direction of
German Pool, and the company has adopted this
strategy in Hong Kong by setting up showrooms
in some key places to promote its kitchen cabinets
and home appliances. Mr Chan says the company
plans to extend this idea to the Mainland by
opening franchise outlets that sell German Pool s
kitchen cabinets and home appliances in southern
China in the second half of this year.