Kitchen Appliances

Electric fires

Sales of electric fires declined in the last decade, as oil-fired central heating has become
more widespread and higher costs of electricity have curbed usage of electric heaters.
Overall electric sales have increased at the expense of gas fires, which have been gradually
declining, although this may change as natural gas comes on stream.The design of the fire
feature is important, as, unlike central heating, it is usually displayed and should match the
overall d cor of the room. Manufacturers are expanding their colour and design range, and
the traditional (and still popular) brass and black are now supplemented with contemporary
style products. A very important aspect is the realism of flame effects.
Recent developments in the sector, which constitute significant selling points, include: one-
touch control or remote controls, safety features (e.g. flame supervision device and oxygen
level sensor), and easy installation. Glen and Dimplex products, particularly the latest
Optiflame model, have been positively received by retailers, who consider them innovative,
reliable and good value for money . Relationships between distributor (Dimpco) and retailers
are also smooth , with prompt deliveries being highly appreciated.The second most important
player in the Irish market is Royal Cozy Fires.
Focal point (i.e. fires, not radiators) is the main segment, accounting for around 51% of the
heating market. Sales of other space heaters are relatively evenly spread: oil-filled (16%),
convector (16%), and fan heaters (15%).The main brands sold in these segments are De
Longhi and Glen.