Kitchen Appliances

Kitchen Fashion

In recent years household equipment and appliances have become more fashion-
driven.This has resulted in more frequent replacement purchases to keep up with
latest style and colour trends. Consumers now replace kettles, chopping boards
and toasters not always because their old ones are broken, but because they want
the latest version.
In larger electrical appliances such as refrigerators, extractor fans and ovens there
is a discernible trend towards brighter primary colours and chrome.This is also
becoming evident in the small appliance sector.
From the manufacturers point of view this has an impact on the adaptability of the
product range to modern styles, colours & materials.The appliance life cycle has
been reduced considerably to approximately 2-3 years for small items such as
kettles, toasters and kitchen equipment.
Customers now purchase these items on the basis of their appearance as well
as on their performance.They are increasingly part of the general look of the
house interior.The overall market is therefore characterised by a significant
increase in modern, contemporary styles and designs as well as improved
technical performance.